4 BIG Reasons Why a Data Developer is The Best Thing for Your Online Business

As the Owner of an online business, Understanding your customers, what they want, and more than that, what they need, is key to scaling your business.

The best way to do this? Hire a dedicated data developer. By having a dedicated data developer you can rest assured that all of your important customer data will be stored, analyzed, and delivered back to you with the actionable insights you need to efficiently maximize return on ad spend and other digital marketing efforts. Enjoy the power of advanced analytics with custom data dashboards that give you complete control over the scalability of your online business. Here are four big reasons why hiring a dedicated data developer is essential for any online business in 2023.

1. Don’t miss out on insights produced by powerful analytics.

A dedicated data developer will help you capture as much data as possible to produce reporting that tracks your progress towards the goals you’ve set. In today’s market, losing valuable customer data to improper storage or a poor tracking set up legitimately kills your business. Data is today’s competitive advantage and if you’re not collecting, refining, and analyzing your data, you’re leaving money on the table, a lot of money.

2. Improve operational efficiency.

When working with a dedicated data dev, not only will they help you set up tracking across your software stack, they’ll also help you integrate and automate existing systems to improve operational efficiency. Data developers are trained in making software talk to other software so you can cut out the repetitive tasks that don’t deliver value to your customers. This is simply a by-product of setting up tracking since your data dev will uncover system inefficiencies through the process of connecting the platforms in your sales funnel.

3. Protect your customers!

Data security is increasingly becoming a priority in today’s digital economy; if businesses don’t protect their sensitive information from hackers or other malicious actors, they risk losing both money and reputation. A dedicated data developer will help you navigate the world of data storage, cookies, server side tracking, and all things privacy when it comes to protecting your customers.

4. Turn your online business into a scaling machine

Enhanced data reporting will show you which efforts are paying off. Stop investing in what doesn’t work, find out which marketing channels are best contributing to sales. Optimize your sales channels based on customer behavior analytics and never again second guess where you should invest your hard earned cash next. So much cash is wasted on poorly converting ads and sales funnels. If you’re not harvesting, storing and analyzing your data your competition has already won, because they’re doing it, and they’re using the actionable insights to scale their business like never before.

All in all, having a dedicated data developer on board is essential for any online business looking to grow in today's digital economy. Start tracking the performance of every digital marketing effort. You will not regret discovering how the little things you do each day contribute towards sales. Cutting out the chaff has never been easier, hire a data developer who can engineer, analyze, and visualize your data. Better yet, hire an experienced dev right here, at Casa Pancho Digital we have a team of experienced developers that can get you started on your business intelligence journey. If you’ve got questions, sign up for a free consultation and we’ll point you in the right direction.